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Two gems of social media wisdom to help you gain social media influence


Every so often you read a blog post that absolutely nails it! This morning was one of those.

The post is about the somewhat fluffy area of social media influence, and not unsurprisingly it was sponsored by Klout - the online influence measuring tool, that along with Peerindex are trying to establish ways to benchmark social media influence.

There were two real gems of social media wisdom in relation to establishing social media influence, that I want to highlight, from Jay Baer's post:

  1. When using social media, the more you “sell” the less you sell. You earn the right to promote in social, you can’t buy it. The difference between helping and selling is just two letters, but those letters mean everything. Find a way to genuinely help other people via social media, and it will come back to you five-fold eventually.
  2. Social media happens fast, but success is accrued very slowly. If you think you’re going to be able to get involved in social media and have massive influence in two months, you’re kidding yourself. It takes time to build the 'right' following (please note, I mean the right followers - not just using auto keyword bots), for the industry your are in.

How true are they?

Too many people will tell you using social media for recruiting is easy and can be done quickly. WRONG! Jay is bang on here - if you want to do it properly then learn to invest the time, get passionate about it and one day (hopefully soon) you WILL reap the rewards!

Don't think setting up a Twitter and Facebook account and JUST splurging all your jobs through it, will gain you any social media influence - it won't! Learn to engage, share and then engage again >>> go on, give it a try 🙂

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  • Gareth Jones

    Hi Andy - wise words. I always say you have to come into the social game with a “give before you receive” approach to life. As a matter of fact, i think if anyone sets about engaging socially with the pure endgame of making money or selling, then it wont work for them. And there is the word right there - engagement. What we are talking about here is engaging fellow humans - people buy from people.

    And the organic nature of it - i.e. you cant force it is what makes it really special for me. If ur an idiot, you will be found out and excluded. you cant force a following, and if you try it will be meaningless.

    Look forward to more debate at camp! 😉

  • Garyfranklin

    A good post Andy and well done for highlighting Jay’s highlights. It would seem that common sense would prevail. Social platforms can be different things to different people and businesses. I know I use the various platforms for different reasons. However on all of them I do not want to be sold to. On Twitter we get spammed by the bots but rarely by real individuals. I get the feeling that many suppliers in the recruiting space (they are not alone I would suspect) know they shouldn’t sell on Twitter but just don’t know how to engage. They do have the ability and the social skills to do so, I assume they have friends and have a laugh in their personal social circles; however they seem to be lacking social maturity and confidence when in business mode.

    On LinkedIn we get spammed all of the time by people who want to connect, yet they offer up no valid reason to make a connection; no message, no history, no reason. It is unlikely I have anything in common with them. So common on a daily basis is this that I have now taken to either clicking DNK or reporting them as spam.

    What many fail to see is that if they just take a bit of time to observe, read and measure the flow of conversation the language used or research the background of someone then the approach and the joining in would be so much simpler and usually acceptable to all.

    You know I dislike lazy suppliers of any kind but you also know that many of the people I engage with on Twitter are from the supplier community. So how did we all become friends? One thing we all had in common in was that we measured our involvement and gauged when it was right to join in. None of us forced it and we all try to add a bit of value to each other. We joined in and chatted with each other without agenda.

    As Gareth says “give before you receive”. I’d like to also add “give more than you receive”.

  • Andy Headworth

    Have we just agreed on something Gareth? [good job I am sitting down!]

    I like the point - people buy from people - too many people on social media forget that fact!

  • Andy Headworth

    Spot on Gary.

    We all joined in and chatted with each other without an agenda.

    That is how we have all approached social media - whether it is Twitter, LinkedIn or Facebook etc

    Lazy people on SM will always lose out - you have to invest the time to engage and talk to people.

    Failure to do either of these will end up wil SM disillusionment and departure from the social world!!