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https://hrringleader.com Trish McFarlane
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/alexhens Alex Hens
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/sironaconsult Andy Headworth
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/sironaconsult Andy Headworth
Before I explain my thinking, let me first give you a biology lesson. Hands up if you studied biology at school? Well if you did, then you will know what symbiosis is and how it works - if you didn't let me just explain:
A symbiotic relationship between two organisms means that they need on each other to survive. An example from nature being the clownfish (above - you might know it better as Nemo!!). They feed on small invertebrates which otherwise potentially could harm the sea anemone (the habitat they live in), and the fecal matter from the clownfish provides nutrients to the sea anemone.
Ok, biology lesson over now.
Working with many companies on the subject of social recruiting / social media in recruitment, it is becoming very obvious that that they want to make it work. However, many are still failing to understand that for it to be successful, they NEED to make their social recruiting a symbiotic relationship.
Their social media interactions will die if they don't have the engagement of their followers, fans, readers, community or group members. Yes they can keep 'feeding' the online world with their content, but unless their followers, fans, readers, community or group members provide them with the 'nutrients' of comments, engagement and communication then their social recruiting strategy will simply die!
Equally, from the other perspective, if companies are not 'feeding' their communities with interesting, relevant and regular information then they facilitating their own demise themselves - 'starved' communities will simply go elsewhere for their 'nourishment'!
Remember, a symbiotic relationship is one where both parties need each other to survive. Social recruiting, for me, is a perfect example of this.
Now I have got you thinking biologically, I am going to change the word, and see if it makes further sense to you.
Take symbiosis and replace it with the word engage. Now you will see where I am coming from.
You go down the route of setting up a social recruiting strategy and engage with your followers, fans, readers, community or group members. This provides the two way communication you need to make it all a success:
Failure to engage will kill your social recruiting strategy dead:
As more and more companies take the (necessary) step into social media and social recruiting, the need to understand the route to success is critical. Yes, you can use the medium to broadcast out jobs, information and the latest news - but that isn't social recruiting. All you are doing is creating further broadcast channels to add to your marketing mix.
To understand social recruiting is to understand what your followers, fans, readers, community or group members want, and learning how to engage them in the most efficient way.
Without a symbiotic approach, then you are just kidding yourself that you are using social recruiting for real!!
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