Ignorance, Arrogance or Stupidity?

We all know that most companies are currently struggling to recruit staff. We also know that many of todays candidates use the internet as a main tool in their job searching process. So why is it then that companies who actually have and use (allegedly) their own career site / job pages, don't actually tell people about them? If jobseekers don't know about you, they won't then apply for any of your jobs and you will continue to keep the recruitment agencies profits up!
Do these companies assume job seekers are telepathic and will simply be drawn to their website? or do they believe that their brand will simply do the trick?
A recent survey by Personnel Today's sister publication Employment Review helps explain that employers are being incredibly naive with regards to candidate attraction, with 60% still using printed adverts to direct candidates to their site!  Just over half (52%) relied on their homepage link, while 44% of companies used job boards to advertise themselves (via jobs) and generate traffic. There are however, a few clever companies - but only one in six -  that have realised that one of the best tools to drive traffic to their career pages is SEO.

The staggering postscript is that 40% of companies make no special effort to attract candidates to their own career pages at all!!  How do they expect to solve their recruitment needs if they don't get enough candidate traffic in the first place?? Now for me that is either ignorance, arrogance or just plain stupidity!!

Comments

[Misha]

On the flip-side of the coin, some may be relying to heavily on the internet. Job seekers and possible candidates might not be using the internet to find jobs as much as we thought. Just a few minutes ago I saw some interesting statistics here: https://www.idealpeopleblog.com/