August | 2011 | Sirona Consulting

What does Twitter Reach - August | 2011 | Sirona Consulting

Sirona Consulting

What does Twitter Reach, Relevance and Frequency actually mean?

I always get asked about what you are supposed to measure on Twitter, aside form the obvious things like Follower numbers, number of Twitter Lists you are on etc. For example why does Twitter reach, relevance and frequency really mean? I came across a good post by FreshNetworks, who looked at this exact issue in […]

Why going off the social media grid was so good for me

  Social media has seemingly made everyone paranoid about social networks. Whether you are trying to get more followers on Twitter, friends on Facebook, connections on LinkedIn, build you Google+ circles, increase your share price on Empire Avenue, get a new badge on Foursquare or you are trying to increase your Klout score - the […]

Would a candidate with 62,000 Twitter followers influence your recruitment decision?

  Imagine for a moment you are in a recruiting situation and you are down to the last three candidates. As a very visible public brand, would it influence your decision if one of the three had 62,000+ Twitter followers and they actively engaged with them (not all of them obviously)? Surely this could be […]

“Facebook Will Destroy LinkedIn” Really? What utter rubbish!

  I nearly spat my coffee out this morning, when I read a blog post over on ERE.net this morning (and I would have been miffed, because it was good coffee as well!) The article in question was titled, "Why Facebook Will Destroy LinkedIn" and it was referencing an article written in the Wall Street […]

Two gems of social media wisdom to help you gain social media influence

  Every so often you read a blog post that absolutely nails it! This morning was one of those. The post is about the somewhat fluffy area of social media influence, and not unsurprisingly it was sponsored by Klout - the online influence measuring tool, that along with Peerindex are trying to establish ways to […]

Will TalentBin be the new social recruiting referral product that hits the spot?

The whole social recruiting space seems to be currently focused on recruiting nirvana - referral recruiting. Over the last few months we have seen Facebook Apps like Work4US, Jobvite, Branchout, Surgehire and the latest big entrant, BeKnown all making a play on the social media referral approach to recruitment. Yesterday I was was made aware […]