When was mind reading part of your

When was mind reading part of your social media strategy?

Sirona Consulting

When was mind reading part of your social media strategy?

posted on 19 Dec 11
comments 3
by Andy Headworth
read more about When was mind reading part of your social media strategy? |

 

about Good Talent Attraction Is Crucial
This is a little end of year rant on a subject that winds me up every single day, when I look at adverts, websites, posters and shop windows walking down the high street!

Everyone is now using the ubiquitous logos of Twitter and LinkedIn, placing them (seemingly) on anything that moves connected with their corporate brand. 
I have absolutely no problem of course; online, they are (usually) hyperlinked to the relevant Twitter and Facebook accounts the company wants you to follow. Simple.

BUT and it is a big BUT: why do people make the mistake of doing the same thing offline where you can't add a damn hyperlink? They just post the logos and expect people to find them!! Not as straightforward sometimes, with the need for unique names on both Twitter and Facebook. I am sure you know what I mean, you see it every day. Just like this below: 

about Good Talent Attraction Is Crucial
The problem with this is simple…..

Where do I go to follow them? What is the Twitter name or the Facebook page name? Are the readers of the advert, poster, shop window, newspaper etc etc expected to be mind readers?  Do you really want to take the chance that interested people won't find you on Twitter or Facebook? 

This is, for me, the most dumbest marketing message you can give -  a call to action with no defined destination to send people to! 

With a simple addition of some names and maybe even a QR code you can make it so much better:

about Good Talent Attraction Is CrucialIf you take the guesswork and the need for mind reading away, you might actually get more people following you on Facebook and joining your Facebook page!

[If you wondering about the QR code, and how to make them, all you do is insert a URL into this QR code generator and you get your very own QR code for free].

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Autor
Andy Headworth
I work with companies to help them improve their recruitment strategies, recruitment processes, candidate attraction, employer branding and recruitment content marketing strategy. I am also an international speaker, with a growing schedule for 2015. My second book, Social Media Recruitment - How to Successfully Integrate Social Media into Recruitment Strategy, is published on 3rd May 2015. To get a 25% discount for pre-ordering my book use code SMRAD25 when ordering via publishers site here https://www.koganpage.com/SMR | | Follow Andy on Twitter | Connect with Andy on LinkedIn  | Connect with Andy on Google+  | Send Andy an email
  • https://www.interimity.com Julia Briggs

    Happy Christmas!

  • https://www.scrivrec.blogspot.com Ed Scrivener

    I’m somewhat late coming to this, so I view this less as an end of year rant and more of a pancake day tirade!

    I firmly believe that many organisations are on Twitter purely because they feel they need to be. I believe many feel including the renowned blue T acts as a form of social media Kitemark and focus more on being on social platforms, rather than actually using social platforms. I would suggest the vast majority that include the anonymous T are likely to be equally unengaging when actually using Twitter.

  • /sironaconsult Andy Headworth

    Thanks Ed,

    Flip away with those pancakes :)

    Agreed - many haven’t even looked at their audience to see if they are actually on Twitter, and then have no objectives for being there in the first place! In other words, a waste of time!