Are JobGrams the next step in recruitment advertising for social recruiting?
There is absolutely no excuse now to post a poor job advert, yet we see so many job adverts that are just plain boring and uninteresting to the job seekers (how many recruiters still just cut and post job secs, I wonder?). So when something comes along that grabs the job advertising concept by the ***** and is not afraid to be different, it is really worth taking a good look.
In the social media world, there is a HUGE craving for images (pictures and video) - on Twitter (links), Facebook, Pinterest, Instagram, LinkedIn (now with the media uploads), Flickr, blogs and many, many other sites. Add to that the HUGE desire and capacity for people to share content at the click of a link, on their desktops, mobiles and tablets. And then finally factor in the HUGE demand for people liking infographics (Pinterest wouldn't exist if it wasn't for the 2.7 million infographics on that site - **warning** - I made up that stat, but if you have been on Pinterest you know what I mean )
What if you added these three things together and made your job advert something that visually looked great, told the story behind the job AND was really easy for people to share? Well Paul Jacobs from New Zealand has done just that with his product called JobGram.
Social recruiting is using the power of social media in recruitment, and I think that what Paul is doing is cleverly bringing recruitment advertising into the social recruiting world.
For all the traditionalists reading this there is a warning here with JobGrams - you will hate them! You will find every reason not to like them - but remember THEY AREN'T for you, they are for the new breed of job seeker who you are trying to attract. They like visuals, they like video and they like simple and easy.
So now you want to see them right?
Well here is the new video format that has just been rolled to recruit for Banking Sales Managers:
Jobgram30 - ASB Transaction Sales Managers from Jobgram on Vimeo.
And here are some of the static JobGrams:
So do you like them then? I do - particularly the video - I think there will be a few more of these popping up soon!
You will notice that they all drive the applicants back to the career site for conversion, which is really important. These are really an update (or a different take) on those print recruitment adverts from a few years back. But these are more visual, appealing and definitely more shareable.
I expect to see many more different styles and approaches to recruitment advertising appearing over the next few months and years, as the technology now exists to be the bearer of all our ideas.
For any of you that want to explore Paul's new product further for your advertising, he will be over at TruLondon in March, and I am sure happy to talk JobGrams with you:-)
Maybe Paul can add some comments below to explain how successful they have been in driving applicants and (more importantly) successful hires for the companies?
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