Well, another year has flown by! So, what are the two of things that people do most in January (ignoring the obvious lose weight, get fit and not touching drink until February self-lies)?
If you believe the stats in the online world, two of the most common things people do post-Christmas is job seeking and using dating sites. And as we all know - recruitment sites and dating sites are based on a very similar premise, searching, finding and connecting with new people.
There are hundreds of dating sites and job boards out there but is there one that combines the two?
Well what about LinkedIn - I think people maybe using it for 'other kinds of sourcing'!
Now, before you think I am going a little mad, I want to explain my reasoning. LinkedIn are very good at sharing with you your own personal search results and keywords that people are finding you by. If you haven't done it click on 'Who's viewed your profile' in the right toolbar when you have logged in.
For the last five months the top two search keywords against my profile have been:
Have you stopped laughing yet?
Recruitment is spot on obviously, as that is what I do, but sexy? Really? >> Let me just explain why is appears. I did a presentation entitled 'How Social Media has made Recruitment Sexy Again" back in 2012, and have it in my list of speaking events, so 'sexy' comes up as a keyword. That is all. You can rest easy Brad
Now back to my point - obviously people are actively going to LinkedIn and searching using the keyword 'sexy'. WHY? [Just to put this into context, I appear on average in about 1400 search results on LinkedIn each month, and with 'sexy' accounting for 15% that means over 200 people a month (at least) are doing these searches.] I guess you could argue, it is a professional network, so why wouldn't people use it to look for similar minded people? I am not making judgements at all, but I do find it amusing people are using LinkedIn in a different way! And it isn't just me - just do a search in groups for the word 'sexy'!!
What do you think? Do you think sites like Match or eHarmony should be worried? Maybe LinkedIn have missed a trick?
If you have any strange keywords you are being found for on LinkedIn, be brave and share - you know you want to
We work with recruitment agencies and corporates to help them integrate social media into their existing recruitment strategy and recruitment processes. If you require guidance, advice or social recruiting training, get in touch today.
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I work with companies to help them improve their recruitment strategies, recruitment processes, candidate attraction, employer branding and recruitment content marketing strategy.
I am currently writing my second book, Social Media Recruitment, which will be published early in 2015.
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