Today was one of those mornings in my LinkedIn and Twitter feeds - massive duplication, lazy posting, jobs and people talking utter rubbish! Time to unleash the sabre……. and cut them out of my networks!
I have no obligation to have these people in my networks. I have connected, friended and followed them because I want to see what they have to say, talk about, share, discuss and engage with them. If they go and do the opposite, then they became surplus to my social requirements! >> Harsh? Maybe, but I have to draw the line somewhere - and I do so according to my ‘own social rules’.
So here are 10 reasons why I unfollow people on Twitter, unfriend them from Facebook or disconnect from them in LinkedIn:
If they are just talking crap all the time (in my opinion of course!)
If they are just re-posting the RSS feeds of Mashable or Techcrunch (I can do that myself, I don’t need to clag my feed with more of the same)
If the content they post/write about is not in your industry (unless you have a deliberate eclectic approach with no focus!)
If they have nothing interesting to share in the conversation (yes conversation!)
If all they do is broadcast and don’t engage with anyone (tell tale sign is whether they have any @ signs in their feed.)
If all they do is post jobs in their feed (as long as there is a mix I don’t mind, but not every post, update or tweet)
If they over-use profanity on Twitter ( I am not immune to a few choice words, but using them in every other tweet is a little too much for me!)
If all they do is market themselves or their products all the time (yep, still too many of them out there!)
If their ‘noise’ (tweets, updates, posts) is just too much in my feed (as much a problem on LinkedIn, Twitter and Facebook - too much volume just turns me off!)
If they are boring (nothing good to say, no content, nothing original - quotes are a great example. How many people just tweet endless meaningless quotes?)
They may seem a little extreme, but this is my social media world so they are my choices
I just know that some of the above will resonate with you - especially 1 and 10 ! So, instead of procrastinating start to look at your social feeds (networks) in a little more detail. Take that first step and unfollow, unfriend and disconnect people……… it is strangely satisfying!
A great tool to do this on Twitter (sometimes the hardest network to ‘clean’) is SocialBro - it analyses your followers on Twitter and will help you decide who to unfollow (as well as so much more).
So I am interested - what rules do you use with your networks? What makes you decide who to unfollow, unfriend or disconnect with?
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I work with companies to help them improve their recruitment strategies, recruitment processes, candidate attraction, employer branding and recruitment content marketing strategy.
I am currently writing my second book, Social Media Recruitment, which will be published early in 2015.
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