It is becoming more and more important for businesses to have a blog. Your future employees are reading them every day, and many of your existing employees are now starting to take an interest in them as well. As long as you are approaching your blog in the right way, it can be an invaluable marketing tool. They are also a tremendous asset for recruiting, because they are so flexible, and can communicate information in a way that readers feel comfortable in reading.
So how can a blog be so advantageous to your business marketing strategy? Here are six reasons why:
- Break down the corporate barriers. Corporate websites sometimes can be just that - corporate, business like and cold. Blogging can actually put a human face to your company, since the reader now has a voice it can relate to when it reads your blog.
- Message Control. Public Relations tends to want to run far, far away from blogs. But now, more are embracing blogs as a way to control the company’s message and how they release it. You can now have a fireside chat with your company’s CEO in the format of a blog interview, where responses can be monitored. If there is a scandal or other negative publicity surrounding your company, you already have a platform ready to respond.
- Excitement and anticipation. Companies can easily use a blog to give hints and tips about new product releases or services well before the actual launch so you can get people excited about what you are going to announce before you did it. Since press releases are rarely sent to announce something your company hasn’t done yet, a blog is an easy way to get the word out and build anticipation.
- New Content - Great for SEO. Having a blog adds new fresh original content to your site every time the blog is updated. And since this is something many corporate sites struggle with, it means you can add quality content as often as you like. Something else to consider, is that this fresh content is great for Search Engine Optimisation (SEO), and (if written correctly) your site will rise up the natural search rankings of Google, Yahoo and MSN over a relatively short space of time.
- No Hard Selling here. Now, you don’t want to do a hard sell in your company blog, but there is absolutely nothing wrong with soft selling products or services in a blog… in fact, many readers will expect it. It can be a great way to market your products, particularly ones that people might not be as familiar with.
- Brand Identity. When you have people subscribed to your company blog, those are all people who will think of your company as a household name or brand everytime you post a new blog entry. And since blogging is such a low-cost marketing strategy compared to paid advertising, you are saving money to place your identity in front of people.
If you would like to us to help you with:
- Reviewing a potential corporate blog strategy
- Setting up your corporate blog
- Benchmarking your industry sector regarding blogs
- SEO of your new or existing corporate blog
- Any other blog related issues
Contact us today on 0870 850 8038 or email us, for an initial no obligation conversation. You can of course use our live chat function on this page to chat to us now online.
